Designing and Pricing Your Business Coaching Packages: A Step-by-Step Guide

By Team Simply.Coach
March 20, 2024
Table of Contents

The evolving business environment requires adaptability, innovation, and ongoing learning. By creating business coaching packages, you can help more clients address these demands without investing in long-term 1:1 coaching but by simply offering a structured framework for personal and professional growth. Coaching packages are indispensable for entrepreneurs and businesses aiming to navigate challenges, unlock potential, and stay ahead in a competitive market.

Your role as a business coach brings a wealth of experience and an objective perspective to the table. You can help impact the growth of entrepreneurs and businesses by:

  1. Identifying blind spots and areas for improvement
  2. Setting clear, achievable goals
  3. Developing strategies to overcome obstacles
  4. Enhancing leadership and management skills
  5. Providing accountability and motivation

You can create coaching packages that resonate with your target audience and effectively address their needs.

Key Elements of a Business Coaching Package

The first crucial step in designing your business coaching packages is to define their key elements. These components form the backbone of your offerings, ensuring they are tailored to meet the specific needs and goals of your clients.

When constructing your packages, consider the duration and number of coaching sessions. The length of each session should be adequate to explore topics thoroughly, while the total number of sessions should align with the goals. 

It’s important to set specific goals or outcomes for each package, providing a clear direction and a way to measure success. 

Furthermore, the level of support and resources provided, such as workbooks, online courses, or email support, can significantly enhance the value of your coaching packages. You can also offer a 1:1 session with you. By carefully integrating these elements, you can create well-structured and effective business coaching packages that deliver tangible results for your clients.

Steps to Design Your Business Coaching Package

Designing a business coaching package requires a strategic approach to ensure it meets the needs of your target audience and delivers tangible results. Here are the key steps to consider when crafting your coaching offerings:

  1. Identify and Understand Your Target Audience’s Needs: Start by conducting thorough research to gain insights into the challenges, goals, and preferences of your potential clients. This will enable you to tailor your coaching packages to address their specific needs, making your services more relevant and appealing
  2. Establish Clear Goals and Outcomes for the Coaching Program: Define what success looks like for your coaching program by setting specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals will provide direction for your coaching sessions and serve as a benchmark for evaluating the program’s effectiveness
  3. Determine the Structure and Duration of the Coaching Sessions: Decide on the format and schedule of your coaching sessions, including their frequency, length, and the overall duration of the program. The structure should be designed to facilitate the achievement of the established goals while accommodating the needs and schedules of your clients

By following these steps, you can create well-structured and effective business coaching packages that resonate with your target audience and support their growth and development in the coaching industry.

Read: How to Create Successful Business Coaching Programs for Entrepreneurs

Pricing Your Business Coaching Package

When it comes to designing and pricing your business coaching packages, setting the right price is crucial. It’s a reflection of the value you provide and a key factor in attracting your ideal clients. Here are some considerations and strategies to help you price your coaching packages effectively:

Factors to Consider When Setting the Price

  1. Expertise and Experience: Your level of expertise and experience in the coaching industry can influence your pricing. For example, if you have 10 years of experience and specialized certifications, your charges might be higher than those of someone who is just starting out
  2. Value Provided: Consider the transformational value your coaching provides. If your coaching helps a client increase their revenue, this high value can justify a higher price
  3. Target Audience: Understand the financial capacity of your target audience. If you’re targeting small business owners, your pricing might be different from coaching packages designed for corporate executives
  4. Costs and Expenses: Calculate your costs and expenses to ensure your pricing covers them and allows for a reasonable profit margin

Comparing Your Prices with Those in the Market

Research the market to understand the pricing range for similar coaching services. For instance, if the average price for a 6-month coaching program in your niche is between $2,000 and $4,000, you’ll want to ensure your pricing is within it or justify exceeding this range.

Strategies to Improve Perceived Value and Justify Pricing

  1. Tiered Packages: Offer different levels of coaching packages, such as basic, premium, and VIP, each with varying levels of support and resources. This allows clients to choose based on their budget and needs
  2. Success Stories: Share testimonials and success stories from past clients to demonstrate the results and value of your coaching
  3. Bonuses and Extras: Include bonuses or additional resources, like access to exclusive webinars or a complimentary eBook, to enhance the perceived value of your package

By taking these factors and strategies into account, you can set a price for your business coaching package that not only reflects its value but also resonates with your target audience, ensuring a win-win situation for both you and your clients.

Promoting Your Business Coaching Packages

Business Coaching Packages

Once you’ve carefully designed and priced your business coaching packages, the next pivotal step is to promote them effectively. This is where your marketing prowess comes into play, ensuring that your target audience is not only aware of your offerings but also compelled to engage with them.

Effective Marketing Strategies for Business Coaching Packages

To successfully market your business coaching packages, it’s essential to employ a mix of strategies that resonate with your target audience. Some effective approaches include:

  1. Content Marketing: Share valuable insights through blog posts, articles, and videos that address common challenges faced by your target audience. This not only showcases your expertise but also helps in building trust with potential clients
  2. Social Media Marketing: Utilize platforms like LinkedIn to connect with your audience, share testimonials, and promote your coaching packages. Engaging with your followers and participating in relevant groups can enhance your visibility
  3. Email Marketing: Build an email list and nurture your subscribers with regular updates, tips, and exclusive offers related to your coaching services. This keeps your audience engaged and informed about your offerings
  4. Referral Programs: Encourage satisfied clients to refer others to your coaching services by offering incentives or discounts. Word-of-mouth referrals can be a powerful tool in attracting new clients to your packages 
  5. Testimonials and Case Studies: Testimonials and case studies are potent tools in your promotional arsenal. They provide tangible evidence of the results and transformations achieved through your coaching, thereby enhancing your credibility. Share success stories on your website, social media channels, and in your marketing materials to showcase the value you bring to your clients

Using a Website for Marketing

In today’s digital age, leveraging a website is crucial for reaching a wider audience. Some strategies include:

  1. Create an Effective Website: Ensure that your website is user-friendly, professionally designed, and clearly communicates the benefits of your coaching packages. Incorporate client testimonials and case studies to build trust.
  2. Use it as a Landing Page: Run campaigns that land on your website – invest in targeted ads on platforms like Facebook and LinkedIn to bring ideal prospective clients to your website 
  3. SEO: Optimize your website and content for search engines to improve your online visibility and attract organic traffic

These marketing strategies will help you effectively use a website to significantly increase the visibility of your business coaching packages and attract clients who are a perfect fit for your services.

Read: Leveraging Digital Marketing to Elevate Your Coaching Business

Evaluating Your Coaching Package Success

After designing and promoting your business coaching packages, it’s vital to evaluate their success to ensure they meet your business goals and client needs. This continuous improvement cycle not only enhances your offerings but also strengthens your position in the coaching industry.

Measure Your Success

Measuring the success of your coaching packages involves a combination of quantitative and qualitative methods. Key performance indicators (KPIs) such as repeat purchases, the achievement of client goals and revenue generated can provide valuable insights into the quantitative success of your packages. 

Additionally, qualitative measures such as client satisfaction and the depth of transformation experienced by clients offer a deeper understanding of your package’s impact. Setting clear benchmarks before the coaching process begins allows for a more structured evaluation of whether and how these goals were achieved.

Collecting Feedback from Clients

Collecting feedback is an integral part of evaluating your coaching package’s success. This can be done through surveys, feedback forms, or one-on-one interviews at the end of a coaching cycle. 

Asking specific questions about what clients found most valuable, areas for improvement, and whether their expectations were met can provide actionable insights. This direct feedback is invaluable for understanding the client’s perspective on the effectiveness of your coaching.

Improving Your Coaching Package Based on Feedback and Results

The insights gained from measuring success and collecting client feedback should inform the continuous improvement of your coaching packages. For instance, if clients express a desire for more frequent check-ins, consider adjusting the structure of your coaching sessions to accommodate this preference.

Similarly, if a particular tool or resource consistently receives positive feedback, you might emphasize this element in your marketing and even expand upon it in your coaching. This iterative process of evaluation, feedback collection, and improvement ensures your coaching packages remain relevant, effective, and competitive.


With these strategies for evaluating the success of your coaching packages, you’re not just measuring outcomes but are actively engaged in a process of refinement and growth. This not only enhances the value you provide to your clients but also ensures your coaching business continues to thrive and evolve.

Ready to take your coaching business to the next level? Look no further than Simply.Coach

Explore the website today to discover how Simply.Coach can help you create business coaching packages and grow your practice.

About Simply.Coach

Simply.Coach is an enterprise-grade coaching software designed to be used by individual coaches and coaching businesses. Trusted by ICF-accredited and EMCC-credentialed coaches worldwide, Simply.Coach is on a mission to elevate the experience and process of coaching with technology-led tools and solutions.  

Subscribe to our Presence Newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *

We've got exclusive content, just for you!
Subscribe to our mailing list and receive actionable content designed to help you grow in different stages of your business journey.
We're committed to your privacy. Simply.Coach uses the information you provide to us to contact you about our relevant content, products and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.
We've got exclusive content, just for you!
Subscribe to our mailing list and receive actionable content designed to help you grow in different stages of your business journey.
We're committed to your privacy. Simply.Coach uses the information you provide to us to contact you about our relevant content, products and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.