The Ultimate Coaching Program Template for Leadership Coaches 

October 17, 2023
coaching program template

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If you’ve been planning an online coaching program and are mapping out the specifics of executing it, you’ve come to the right place. 

Let’s delve quickly into the concept of coaching programs specific to leadership coaches, before we get down to the coaching program template. 

What is a coaching program? 

A coaching program is a structured and organized series of coaching sessions designed to help individuals, groups, or organizations achieve specific goals, overcome challenges, and develop skills or competencies. 

Coaching programs are a great way to reach more people at once. As a leadership coach, you spend a significant amount of time planning coaching journeys step-by-step for each client. When you create a coaching program, you can coach multiple participants on the same journey at one time. 

Think young executives looking for a career change, mid-level management try to effect change management, and so on.  

It’s important that each program have a goal, a series of sessions/steps, and accountability built into it. The program could constitute a series of real-time sessions or pre-recorded sessions, and can have assignments, goals, feedback, and reports built into it just like any other engagement. 

The ultimate model of efficiency would be to run it on a coaching software, where clients can sign up on their own, payment is made before the program begins, and you can smoothly deliver a great coaching experience over pre-planned sessions. 

The Benefits of Running Coaching Programs 

Running a coaching program is not a new concept for leadership coaches and, in fact, they can offer several benefits to both you and your clients. Here are some of the key advantages: 

1. Reaching more people at once 

Let’s face it; anyone in the coaching industry is here to make a difference. Picking up long-term clients, however, can be high on time commitment for leadership coaches – there’s only so much of you to go around. With coaching programs, you can extend your services to more people at a time, without burning out. 

2. Flexibility 

Coaching programs don’t require you to conduct every session yourself in real time, which means they provide flexibility in terms of scheduling. You can pre-record sessions, provide reading materials, and also provide periodic one-on-one or one-to-group coaching sessions in real time when needed; for example, at the time of setting goals. 

3. Financial rewards 

Coaching programs can be a lucrative business, because creating a program is a one-time effort (besides any personal coaching sessions you may make part of it) that is amplified to a large number of paying clients. When run on a coaching software, your time and effort investment reduces all the more and you can create a more streamlined, frictionless experience for clients. 

The ultimate coaching program template for leadership coaches 

This free coaching program template is designed to cover a span of approximately 6 months, a duration generally chosen to demonstrate significant leadership impact and behavioral change. It begins with a foundation of an in-depth assessment using 360º feedback and can be customized to your coaching approach. 

A note before you get to the template: To adapt the template to a self-paced coaching program, keep in mind that you can’t pre-determine the gap in between sessions. Your pre-recorded videos for each session must be done in a way that they can be watched one after the other and revisted again, if the client so chooses. The material you cover in those sessions must be easy to pick up and action. 

Module 1: Kick off session 

Module 2: Goal setting 

  • Introduce stakeholder-centered coaching, gather stakeholders 
  • Run 360º feedback 
  • Report creation 
  • Stakeholder feedback discussion, goal discussion 
  • Goal setting 

Module 3: Development (considering real-time sessions and not a self-paced program) 

  • Coaching session 1 
    1 month after last session 
  • Mid-point progress discussion 
    2 weeks after last session 
  • Coaching session 2 
    1 month after 1st session 
  • Mid-point progress discussion 
    2 weeks after last session 

Module 5: Sustain 

  • Coaching session 3 
    2 weeks after last session 
  • Coaching session 4 
    2 weeks after last session
  • Coaching session 5 
    2 weeks after last session 
  • Coaching session 6 
    2 weeks after last session 

Module 6: Completion 

  • Run concluding 360º feedback 
  • Review responses to 360º feedback 
  • Discussion: Program completion 

How to use the leadership coaching program template 

1. Have a program goal in mind 

Even under the niche of leadership coaching, there are so many different programs to run to address different challenges. Running a program with one goal determines your target audience. makes it easy for them to know what they’re getting, and also determines the overall theme of the program. 

2. Plan your collateral 

Once you have a goal in mind, based on your coaching approach, determine the material to be covered from start to finish. Just like in one-on-one coaching engagements, you must have a plan for each session that helps move program participants closer to the end goal. 

Your collaterals could include presentations, documents, videos, and more. 

3. Have a step-by-step execution plan 

Determine the number of sessions required to cover your planned collateral, the tools/exercises to be employed along the way to help clients action their learnings, and so on. It’s also a good idea to leave clients with some tools & tips for continued application of their learning, after the program has concluded. 


In the fast-paced and ever-changing world of leadership, coaching has become an essential tool for personal and professional development. Crafting the ultimate coaching program template involves a thoughtful and holistic approach that takes into account the individual needs of each client and program participants as a whole. By using a coaching software and focusing on a thorough program with well-planned sessions, leadership coaches can help clients achieve their goals and make a significant impact in their organizations. It’s not just about coaching; it’s about empowering leaders to excel and thrive. 

About the author
Content Marketing Consultant @

Vaidehi is a content marketing consultant with a decade’s experience handling over 80 brands and multiple award-winning campaigns under her belt. When not working, you’ll find Vaidehi spending time with family, binge watching Netflix shows, and baking.

About Simply.Coach

Simply.Coach is an enterprise-grade coaching software designed to be used by individual coaches and coaching businesses. Trusted by ICF-accredited and EMCC-credentialed coaches worldwide, Simply.Coach is on a mission to elevate the experience and process of coaching with technology-led tools and solutions.  

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