For those looking, the internet is full of leadership blogs that provide clients with advice, tips, and guidance on being better leaders. Quite a few of these blogs are written by experts renowned in the field.
Unfortunately, for others, that poses the added challenges of having to stand out from the crowd.
Running a leadership blog can be both rewarding and challenging because it’s essential to continually provide valuable content to your readers while keeping your blog fresh and engaging.
To help you maintain a dynamic and successful leadership blog, we’ve compiled a list of ten inspiring blog ideas that will keep your audience coming back for more.
1. Leadership success stories
There have been generations of great leaders that we can all learn from. Use your experience in your niche to talk about leaders that will be relevant to or have relevant stories of success for your audience.
Write:
- In-depth profiles of successful leaders: Share stories of leaders who have achieved remarkable results. Highlight their background, career journey, and the specific challenges they faced.
- Leadership analyses: Analyze the leadership styles, strategies, and decision-making processes of these successful leaders. Discuss how their approaches can inspire and guide your readers.
2. Leadership book reviews
At some point in their career, every leader – mid level and C-suit – finds themselves in search for the perfect leadership book. Make your recommendations, review books, or even start an online book club!
Write:
- Detailed book summaries: Provide comprehensive summaries of popular leadership books. Include key takeaways, actionable insights, and practical examples.
- Personal reflections: Share your own experiences and thoughts on how the concepts from the books can be applied in various leadership scenarios.
3. Guest posts from industry experts
Make the most of your network and invite fellow leadership coaches to contribute to your leadership coaching blog!
Write:
- Outreach and collaboration: Reach out to well-known leadership experts and invite them to contribute guest posts to your blog. Their unique perspectives and expertise will bring diversity and authority to your content.
Tip: Allow the guest contributors to choose topics they are passionate about or areas in which they specialize.
4. Leadership skills development guides
Most clients and potential clients will come to your blog for advice, and guides are a great way to bridge the gap between light-read blog posts and heavy-reading books.
Write:
- Skill breakdowns: Create comprehensive guides for developing specific leadership skills like effective communication, emotional intelligence, problem-solving, and decision-making.
- Practical exercises: Include practical exercises, worksheets, or action plans to help your readers practice and apply these skills in their daily lives.
5. Case studies in leadership
The great thing about leadership coaching is that not only can you learn from successful leaders, but from companies that got through challenges because of successful leaders. Choosing a good mix of case studies from companies around the world (relevant to your niche, if possible), will make for great, relatable content.
Write:
- Real-world examples: Select relevant case studies from various industries or historical contexts to analyze. Dive deep into what worked and what didn’t, emphasizing the leadership aspects.
- Lessons learned: Summarize key lessons that your readers can take away from each case study and apply in their own leadership roles.
6. Trends in leadership
As a leadership coach, your clients count on you to stay up-to-date with what’s new in the world of leadership, making this one of the more high-value blog ideas to include in your mix.
Write:
- Research and analysis: Stay updated on the latest trends in leadership, such as remote leadership, diversity and inclusion, and sustainable leadership practices.
- Practical insights: Discuss how these trends are impacting leadership strategies and provide actionable advice on adapting to or leveraging these changes.
7. Personal growth for leaders
Burnout is a real problem being acknowledged by more and more companies today, making wellbeing a priority not only for leaders but also for their companies. Providing information on personal growth and wellness not only benefits them but helps them pass it on!
Write:
- Self-care and well-being: Explore topics related to personal development, stress management, and maintaining a healthy work-life balance for leaders and beyond.
- Practical tips: Share practical tips, routines, and mindfulness exercises that can help leaders manage their personal growth effectively.
8. Leadership challenges and solutions
This is the most common content bucket found in most leadership blogs, but if you have it as part of your mix, now is as good a time to start as any!
Write:
- Common challenges: Identify common leadership challenges like managing difficult team members or handling workplace conflicts.
- Practical solutions: Offer step-by-step solutions, strategies, and best practices for overcoming these challenges effectively.
9. Leadership quotes and inspiration
Providing inspiration is an important part of your job as a leadership coach. When compiling quotes and inspirational stories into a blog post, consider grouping them by circumstance, challenge, or industry.
Write:
- Compilation of quotes: Create collections of motivational leadership quotes from famous leaders, authors, and thinkers.
- Inspirational stories: Share stories of inspirational leaders who have overcome adversity or achieved extraordinary success through their leadership qualities.
10. Interviews with leaders
Interviews are a great way to bring real-world insights from industry leaders to your audience. You could even turn these interviews into podcasts!
Write:
- Diverse interviews: Conduct interviews with leaders from different industries, backgrounds, and leadership roles.
- Insights and advice: Ask them about their leadership journeys, their advice for aspiring/new leaders, and their perspectives on current leadership trends and challenges.
Conclusion
Maintaining a leadership blog requires consistent effort and a commitment to delivering valuable content to your readers. By incorporating these ten inspiring blog ideas into your leadership blog strategy, you can keep it fresh, engaging, and relevant to your target audience. Remember to always listen to your readers’ feedback and adapt your content to meet their needs, ensuring the long-term success of your leadership blog.
Content Marketing Consultant @ Simply.coach
Vaidehi is a content marketing consultant with a decade’s experience handling over 80 brands and multiple award-winning campaigns under her belt. When not working, you’ll find Vaidehi spending time with family, binge watching Netflix shows, and baking.
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About Simply.Coach
Simply.Coach is an enterprise-grade coaching software designed to be used by individual coaches and coaching businesses. Trusted by ICF-accredited and EMCC-credentialed coaches worldwide, Simply.Coach is on a mission to elevate the experience and process of coaching with technology-led tools and solutions.