Vaidehi Mirashi

Vaidehi Mirashi has spent over a decade in marketing and has worked with more than 80 brands. Her career in marketing began at Amura Marketing Technologies, where she rose from senior copywriter to Senior Manager, Content Marketing, leading strategy for around 50 enterprise clients across content, SEO, creative and copy. She now runs marketing and brand at Simply.Coach and writes for G2’s contributor network. Her subject here is the commercial and growth side of a coaching practice – evaluating the platforms coaches buy, comparing what is on the market, and the pricing, positioning and acquisition decisions that come before any of it. She bakes at weekends and spends the rest of them outdoors with family.