Origin & history:

With an education in advertising & marketing as well as journalism, and experience leading multi-functional departments in a marketing agency, Vaidehi brings over a decade of experience in content marketing to Simply.Coach. She has, in her previous role, led strategy for ~50 enterprise clients in content, SEO, creative ideation and copy. At Simply.Coach, she oversees marketing activities and is responsible for brand direction.

Current position in organization:

Content Marketing Consultant

Goals & other achievements:

• Cipla Health ActivKids: Effective Use of Marketing Communication – Global Marketing Excellence Awards
• Cipla Health ActivKids: eCommerce Omni-channel Strategy – CIDCA Awards
• Glenmark’s Skin & Hair Academy: Integrated Digital Marketing Campaign of the Year 2019
• Mahadhan (Deepak Fertilisers & Petrochemicals): Best Digital Marketing Campaign Award – Mobby’s
• Shortlisted for the Social Samosa #40Under40 Award in Content Marketing, 2018
• Shortlisted for Social Samosa #Superwomen2020 Awards

Other interesting facts:

During her under-graduation, Vaidehi also completed a Diploma in Liberal Arts from the Symbiosis Centre for Liberal Arts and a certification course in Fashion Journalism from the London College of Fashion to indulge her other interests. She went on to intern at leading fashion magazines as work experience in her free time. On the weekends you’ll find her baking, binge watching Netflix shows, and spending time outdoors with family.