What are the Benefits of a Coaching Software?

Coaching Software benefits
March 14, 2022
Table of Contents

It is estimated that there are over 5,86,292 professional coaches in the world as of 2019. About 92% of this number represents active coaches. And this number is growing rapidly. As the profession continues to grow, the aspect of effectiveness and return on investment (ROI) on coaching is likely to become critical factors for coaches to be selected on.

Today, there are various online coaching apps and software that are efficient and easy to use. Coaching software plays a vital role in the coach’s journey as it makes it easier for them to serve their clients and manage their business at the same time. Add to that, coaching apps and software also come with features and functionalities that make goal-setting, tracking, and accountability quicker and easier for clients as well as the coach.

What are the benefits of a good coaching software?

From collecting data and sharing progress to tracking performance and enhancing the likelihood of clients staying engaged, coaching software offer a whole range of benefits. With the help of a coaching software, a coach is able to gain regular insights into their client’s growth and manage many aspects of the coaching engagement to create a lasting experience and transformation.

Further, as coaches go increasingly digital, several management tools are easy to find online. Ranging from spreadsheets and videoconferencing tools to single-purpose billing apps and note templates, these tools are essential ways to reduce a coach’s administrative burden significantly. But all these usually exist as independent tools in a dispersed manner, making it an administrative nightmare for a coach to handle. This is where an integrated coaching platform like Simply.Coach can come in as a lifesaver. Let’s take a look at how a coaching software benefits a coach as well as their clients.

a. Enhanced communication

An effective coaching software is equipped with functionalities that enable coaches to access interactive tools that allow them to communicate better with clients.

Communication is vital to build a strong rapport which allows the client to be more candid and open with the coach, thus increasing their chances of success. When it comes to coaching, establishing a strong, trusting relationship with the client is critical and a good coaching software provides the tools for streamlined, clear communication to take place between the coach, client and their stakeholders, if any.

The Shared Space feature on Simply.Coach does all of this and more to allow for effective and seamless communication between you and your coachee Explore more here.

b. Progress monitoring & feedback

Coaching software that come with progress-monitoring and feedback tools allow clients to learn, set goals, and track their progress. Users can access their accounts from multiple digital devices, which can help them stay on track, even when obstacles and hurdles present themselves outside of sessions.

Since accountability is a significant aspect of coaching, it is incredibly vital that a coaching software can track your client’s progress towards their goals and generate periodic reports to be able to gauge progress in quantifiable ways.

c. Improved sales process

When it comes to a sales process, it typically consists of five to seven steps: prospecting, connecting and qualifying leads, presentation, handling objections, closing, and follow-up. Many coaching software run on cloud-based technology, while others operate on vendor-hosted software – either way, they enable coaches to access these platforms from any mobile device easily. With these features, coaches can manage clients and provide services even when they are on the go.

Regular tracking & nurturing of prospective clients is vital to widen a coach’s clientele. Automated tools in coaching software can help coaches reach out to people who have shown interest in their coaching packages and provide the ability to categorize them based on where they are in the sales process – all to help with conversions. This will ensure that coaches have continuous growth for a much longer and sustained period of time.

Simply.Coach’s sales module is the business partner you need to pull in new clients and plan for long-term growth. Check it out.

d. Scalability without compromising on performance

One-on-one coaching and group coaching come with their own sets of challenges. This means that coaches have to spend a lot of time adapting their methodology to different clients. A coaching software should be flexible and customizable so that it enables the coach to map out their unique coaching methodology onto a reusable program template that can be repeated for all their clients, with the ability to personalize and customize as needed.

For instance, a coaching software should enable a coach to map out the number of sessions, action plans for clients, content and digital tools to be shared as per stage of coaching journey, nudges for upcoming sessions – for different clients through a single interface. This would also help the coach to ensure consistency, quality and professionalism, and most importantly it will enable them to scale their practice, without compromising their performance.

e. Reduce clutter

A coaching software can significantly reduce a coach’s digital and physical clutter. By providing easy access to conversations, tools, books, videos or any other materials required for a coaching engagement, a good coaching software can reduce the coach’s clutter and enable them to access/share important tools and resources with their client as and when needed.  

f. Save cost & time

Using a coaching software can significantly reduce the amount of time a coach spends on client and business management.

That is why a coaching software should make things easier on our coaches – technology should be aimed at simplifying the process, not overcomplicating it! Take for instance, reminders that a coach might have to send to their coachee to do a particular task. If done manually, it will take a lot of time and planning on the part of the coach – automating the entire process will make it easier for the coach and at the same time help the coachee stay accountable for the tasks that they have to do, in order to reach a particular goal.

On the other side, managing the business side of the coaching process can take a lot of valuable time and energy away from the primary job of a coach. That is why a coaching software offers a range of tools that will automate tasks like generating & storing invoices or sending reminders for payments, enabling them to save precious time and streamline payments. Further, whether a coach uses Google, Office 365, Zoom or Teams, seamless integrations of these applications into a coaching software will make it easier for them to digitize each step of the coaching process, so they can save time, drive higher impact for clients, and focus on scaling their business.

g. Strengthen brand experience

Building a brand requires consistent effort and time. A good brand experience helps coaches develop their niche and communicate their expertise in order to appeal to their target audience.

With businesses today being largely conducted online, having a robust online presence (a website, for instance) is a must to stay in the game. But building a bespoke website is a fairly lengthy and pricey process. A valuable feature in any good coaching platform is that it allows coaches to get their very own customized & branded landing page. This page should display their credentials, experience, past clients’ testimonials, success stories while also acting as a valuable lead generation tool with a built-in contact form and appointment scheduling feature.

With Simply.Coach you can create your own landing page to display your credentials and book clients. Check it out!

How to choose a coaching software that suits you?

Before a coach considers subscribing to a new coaching software for their organization/themselves, they need to understand the benefits of different coaching software so that they can choose an appropriate one that is in line with their coaching goals and objectives. A few questions to ask is:

  • Will the software change the way my coaching business functions or operates in a positive way?
  • What is my budget for investing in a coaching management platform?
  • Do I have enough clients for which I require a platform?
  • How much of a learning curve will my clients have with the software?
  • Will the coaching software provide an all-in-one experience and ease up my work?
  • Will the coaching software require the coach to train other coaches or administrators on using it?

What the future of coaching software is & why coaches must consider it

Technology has completely changed the way people work, socialize, and manage their day-to-day affairs. There is no doubt that coaches can only stand to benefit from implementing new, sophisticated technology into their coaching processes and organization. Having access to convenient portals and scheduling apps makes it easier for clients to book sessions and stay on track with their goals and progress. Here are some ways coaching software will change in the future

  • Video-conferencing rather than, or in addition to, face-to-face
  • Augmented reality to enrich a session
  • Artificial intelligence functioning as a coach
  • Platforms to help coaches manage their time

Finding the right coaching software can take some time as coaches need to search for the right product for themselves. Those new to coaching apps and management software will benefit from experimenting with different software so that they can find the right fit for themselves and their coaching business needs. A coaching software will streamline a coach’s processes and automate repetitive administrative tasks, which will allow them the time to be in client-facing positions, helping people reach their goals and live a healthier, balanced and fulfilled life.


1. How to determine which coaching management software to choose?

To make sure a coach is investing in the right software, they will need to start by considering what they want to achieve. Here are a few steps to help a coach decide what coaching software benefits they would like to integrate into their business:-

  • Define your business needs: If there are multiple coaches in a coaching business, checking if the software allows for coaching businesses and its several coaches to easily manage coaching engagement is essential. If a coach is working solo, buying a software meant for independent coaches would be enough.
  • What other coaches are using: Ask around, check with your fellow coaches and see what they’re using. There is no need to restrict your search to your immediate colleagues as many software are easily flexible across different niches of coaching, be it business coaching or health coaching.
  • Compare various options: Buying coaching software is an investment, so no coach should buy a coaching software on a whim without making a list of options and comparing the pros and cons.

2. How is Simply Coach different from other coaching management software?

When it comes to running a coaching business, there are multiple distractions that a coach can encounter daily. Simply Coach is an all-in-one online coaching platform that takes care of all your coaching peripherals and lets you focus on your core job, which is to…simply coach!

Simply.Coach is a comprehensive, automated, online coaching management platform that facilitates ease of business & revenue and boosts client results – this is all available for independent coaches, coaching businesses & enterprises. Whether a coach wants help in business management, client management, sales or marketing, Simply.Coach has various tools to help coaches deliver a seamless coaching experience. The ultimate purpose for Simply.Coach is to use advanced technology to simplify the coaching process for the coach and the client.

You can learn more here.

About Simply.Coach

Simply.Coach is an enterprise-grade coaching software designed to be used by individual coaches and coaching businesses. Trusted by ICF and EMCC-credentialed coaches worldwide, Simply.Coach is on a mission to elevate the experience and process of coaching with technology-led tools and solutions.  

About the author

Mary has worked as an editor, writer, copywriter, team manager, social media strategist, SEO writer & content creator over the past 9 years. She currently freelances with various organizations including DBS Bank based in Mumbai. If she wasn’t a writer, Mary believes she would’ve been a photographer by profession!

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