Life coaching is a booming industry and standing out on social media can seem daunting to any new coach. Lucky for you, there are several life coaches you can learn from who have mastered the game of marketing on Instagram.
We’ve curated a list of 5 best life coaches you can follow on Instagram to gain inspiration and tips to follow for your own coaching practice.
1. Marie Forleo
Marie Forleo is an American entrepreneur and NY Times bestseller of the book “Everything is Figureoutable”. She runs an online training program called ‘The B-School’ where she helps thousands of students become value-driven entrepreneurs that build meaningful and profitable businesses.
On her Instagram profile, she shares her wisdom and knowledge on several topics such as relationships, business, routines, creativity, success…and so much more. By using the platform to share advice for followers, she builds trust and interest in her audience to sign up for her courses (such as B-School), buy her book or simply even subscribe to her podcast.
You can follow Marie here.
2. Hillary Rushford
Hillary Rushford is arguably one of the best life coaches on Instagram. With over 200k followers, her Instagram covers subjects on a wide spectrum – from how to grieve, figuring signs of burnout, finding hope, dealing with anxiety, motherhood, body image issues…and so much more.
If you’re looking for strictly coaching-related content to get inspired by for your own practice, explore her Instagram stories and delve into her highlights.
A great takeaway is also how authentic her content and tone are to herself: what she does and who she is, how she truly believes she can help her audience. Her followers resonate with this authenticity and hence will buy her products.
You can follow Hillary here.
3. Sam Burgess
On top of being a life coach, Sam Burgess is also a business mentor and reiki energy healer. Her coaching content combines practical knowledge with aspects of spirituality (Buddhism, for instance) along with philosophies like Taoism & Stoicism.
The topics she covers on her feed range from laws of the universe, manifestation, mindset tips, intuition, EFT tapping, and more. By extensively sharing advice and building a brand around her purpose and beliefs, she has gathered a wonderful niche followership that becomes an ideal base for her workshops and services.
You can follow Sam here.
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4. Annalie Howling
Annalie is a performance coach, public speaker, and trauma specialist. For those into the monotone aesthetic, her IG feed is a visual treat and very easy to navigate around to find the content that is most relevant to you and that you wish to read or learn more about.
Her feed comprises a healthy mix of carousel and single-page posts along with reels and contains plenty of information to gain basic knowledge around each topic.
What can you expect to find her talking about? Setting healthy boundaries, dealing with scarcity mindset, being your authentic self, dealing with the inner critic & imposter syndrome, people pleasing, addressing limiting beliefs, and so much more!
Honestly, we think her page is a treasure trove of content – and that thoroughness is the social media marketing tip to take away!
You can follow Annalie here.
5. Nawal Mustafa
With more than 1.2 million followers, Nawal is popularly known by her IG handle – the brain coach! She is a clinical neuropsychology PhD resident and cognitive neuroscientist. Which means that the content that she shares is backed by science and scientific research to a large extent.
Her four pillars of content are: psychology, self-care, productivity, and relationships. Under categories, you can find her talking about procrastination, people pleasing, setting boundaries in relationships, cognitive disorders behind anxiety, and more.
Your main takeaway from Nawal’s Instagram content? How she’s leveraged her biggest differentiator – her qualifications and skillset – to stand out from the crowd and establish trust among her audience.
You can follow Nawal here.
Pro Tip: Once you hit the follow button on a profile, you will get suggestions for similar accounts – browse through that list to discover new profiles that can give you more ideas and inspiration for your coaching business!
1. Who are the top life coaches?
Marie Forleo, Tony Robbins, Deepak Chopra, Esther Perel, Robin Sharma, Ajit Nawalkha, and Alyse Parker are just a few of the most known and internationally acclaimed life coaches.
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