How to Get More Referrals as a Life Coach 

life coach referral
By Team Simply.Coach
May 18, 2023
Table of Contents

As a life coach, you may have experienced the challenge of attracting new clients. One of the most effective ways to grow your client base is through referrals. Referrals are a powerful tool for life coaches because they come from satisfied clients who are willing to recommend your services to others. In this article, we will discuss some strategies that you can use to get more referrals as a life coach. 

Provide Exceptional Service 

The best way to get referrals is by providing exceptional service to your clients. When your clients see real results and feel that you genuinely care about their success, they are more likely to recommend you to their friends and family. Always strive to exceed your client’s expectations, and they will be more likely to spread the word about your coaching services. 

Ask for Referrals 

While many clients will naturally refer you to their friends and family if they are happy with your coaching, it always helps to ask for referrals directly. After a successful coaching session or when your client achieves a milestone, ask them if they know anyone else who might benefit from your services. 

Create a Referral Program 

Consider creating a referral program that rewards clients who refer new business to you. For example, you could offer a discount on coaching services for each new client that is referred to you. You could also offer a free coaching session to clients who refer a certain number of new clients to you. A referral program can be a powerful incentive for your clients to refer you to their network. 

Build Your Network 

Building a strong professional network can also help you get more referrals. Attend networking events, join coaching associations, and connect with other coaches and professionals in your field. When you establish relationships with other professionals, they may refer their clients to you when they need specialized coaching services. 

Leverage Social Media and Online Reviews 

Social media and online reviews can be powerful tools for getting more referrals as a life coach. Encourage your satisfied clients to leave reviews on your website, social media platforms, and coaching directories. You can also use social media to publish testimonials and success stories from your clients (with their permission), which can help attract new clients and encourage referrals. 


Getting more referrals as a life coach requires a combination of exceptional service, asking for referrals, and building a strong professional network. By focusing on providing the best possible service to your clients, asking for referrals when appropriate, and building relationships with other professionals, you can grow your coaching business and help more clients achieve their goals. 


1. How do I know when it’s appropriate to ask for a referral from a client? 

It’s usually appropriate to ask for a referral when your client has achieved a milestone or had a particularly successful coaching session, or at the end of an engagement. You can also consider asking for a referral when your client expresses satisfaction with your services. 

2. What incentives can I offer for referrals? 

Consider offering a discount on future coaching sessions or a free coaching session for every referral that leads to a paying client. 

3. How do I build my professional network as a life coach? 

Attend networking events, join coaching associations, and connect with other coaches and professionals in your field. You can also consider offering to speak at events or participate in panels to establish your expertise and build your network. 

4. How do I track referrals and ensure I give credit to the right person? 

Consider setting up a referral tracking system or using a customer relationship management (CRM) tool that allows you to track referrals and attribute them to the right person. 

5. How many referrals should I expect to receive from a single client? 

The number of referrals you receive from a single client can vary, but it’s not uncommon to receive 1-2 referrals per satisfied client. 

About Simply.Coach

Simply.Coach is an enterprise-grade coaching software designed to be used by individual coaches and coaching businesses. Trusted by ICF-accredited and EMCC-credentialed coaches worldwide, Simply.Coach is on a mission to elevate the experience and process of coaching with technology-led tools and solutions.  

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