How to Create a Coaching Package that Sells

Introduction

Embarking on a coaching journey is like setting out on a well-planned adventure. While that first uplifting session sets the tone, keeping the end goal in mind is essential.

Offering a coaching package—bundling multiple sessions over several weeks or months—can benefit everyone involved. Clients enjoy savings and a structured plan while you gain steady income and the joy of seeing their progress.

This approach encourages consistency, helping clients stay committed to their goals. You’ll have the privilege of watching them grow and succeed, all while reducing the time spent on administrative tasks.

Consider the numerous benefits of a thoughtfully crafted coach package. It’s not just a pricing strategy but a compassionate pathway to lasting success for you and your clients.

What is a Coach Package?

A coach package is a structured plan that combines multiple coaching sessions into a cohesive program. Instead of having clients book individual sessions, you offer a series of meetings over a set period, providing a more stable and focused approach to their development.

These coach packages often include various elements such as 1:1 sessions, group meetings, workshops, and additional resources like worksheets or reading materials to support your clients in achieving their goals more effectively.

The financial aspect of coach packages is also beneficial. Clients typically receive a discount for committing to multiple sessions upfront, making your services more affordable and encouraging a longer-term commitment to their growth.

A coaching package offers a balanced blend of structure, support, and savings, ensuring your clients have the best possible environment to succeed. It develops their coaching experience and builds a stronger, more sustained relationship between you and your clients.

How to Price Your Coaching Packages

Setting the right price for your coaching packages is crucial for connecting with clients and ensuring your business flourishes. Here’s a compassionate and effective method for determining your rates: 

Establish your base rate

If you’re new to coaching, start by researching what other coaches with similar credentials in your area are charging. This information will give you a sense of the market rate and help ensure your pricing is competitive and affordable for your target audience. You can use that as your starting point if you already have a session rate.

Offer package discounts

With your base rate in mind, create coach packages that offer a discount for multiple sessions. For example, the per-session rate for a 10-session package should be lower than that for a 5-session package. This approach encourages clients to commit to more sessions, providing them with added value and helping them achieve their financial goals.

Introduce your packages

Launch your new coach packages to both existing and potential clients. If feasible, offer these new rates to your current clients to encourage them to sign up for longer programs or refer others. Utilize social media to spread the word, showcasing different packages each week to reach a broader audience.

Communicate value

When presenting your coach packages, focus on their value and benefits rather than just the cost per session. Emphasizing the outcomes and progress your clients can achieve through your coaching helps them see the overall worth of investing in a package, making the decision easier and more appealing.

Adjust as needed

Remember, your packages aren’t set in stone. Be open to making adjustments based on your experiences and client feedback. Ensure that your pricing reflects the effort and value you provide. Listen to your clients’ needs and use their feedback, including testimonials, to refine your offerings and better meet their expectations.

How to Create a Coach Package that Sells

Creating an effective coaching program that sells well with clients can be a transformative journey for you and your clients. 

Here’s how to design a complete and impactful coach package:

Key components to include

• Initial assessment: Start with an in-depth assessment to understand your client’s goals, challenges, and expectations, set a foundation, and help tailor the program to their needs.
• Supplementary materials: Provide additional resources such as worksheets, reading materials, and action plans. These tools enhance learning and help clients stay engaged between sessions.

Implementing effective goal-setting exercises

Effective goal-setting is crucial for your client’s success and your coaching package’s ability to sell. Incorporate exercises that help clients set clear, achievable goals. Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to ensure well-defined goals. Regularly review and adjust these goals to keep clients motivated and on track.

Providing support through email and messaging

Offer ongoing support outside of sessions through email and messaging layers to help clients feel connected and reassured. This allows them to ask questions, share updates, and receive timely encouragement, fostering a stronger coach-client relationship.

Customization based on individual client needs

Each client is unique, so customize your program to address their specific needs and preferences. Adjust the sessions’ content, pace, and focus to align with their personal goals and learning style. The personalized approach maximizes the effectiveness of your coaching and enhances client satisfaction.

Developing an advanced coach package: the 3-month plan

A 3-month coaching package is designed to provide extensive support, detailed planning, and transformative results for your clients. This approach allows for noteworthy progress and long-term success. 

Here’s how to structure your 3-month coach package effectively: 

Initial assessment

Begin with a thorough initial assessment and include:

• Personal and professional background: Gather detailed information about your client’s history, current situation, and future aspirations.
• Goal identification: Identify specific, measurable, and realistic goals your client wants to achieve.
• Strengths and challenges: Assess your client’s strengths and potential obstacles to tailor your coaching strategies effectively.

Detailed 3-month roadmap

Create a clear and detailed roadmap for the 3 month coach package period:

• Milestones: Break down the 3 month period into smaller milestones to track progress.
• Action plans: Develop actionable steps for each milestone to ensure continuous progress.
• Timeline: Provide a timeline that includes key activities and expected outcomes.

Resource provision

Enhance your coach package with valuable resources:

• Educational materials: Provide reading materials, videos, and online courses relevant to your client’s goals.
• Workbooks and worksheets: Create customized workbooks and worksheets to reinforce session learning and encourage self-reflection.
• Tools and applications: Recommend apps or tools for tracking progress, managing time, or developing new skills.

Regular evaluation and feedback

Regularly evaluate the effectiveness of your coach package by:

• Client feedback: Gather feedback from your clients at different stages of the program to understand their experiences and areas for improvement.
• Self-assessment: Encourage clients to conduct self-assessments to reflect on their growth and identify areas that need more focus.
• Program adjustments: Use the feedback to adjust your coaching approach and the overall program structure.

Final review and future planning

At the end of the 3-month period, conduct a final review session to:

• Evaluate achievements: Celebrate the goals achieved and the progress made.
• Identify learnings: Discuss key learnings and how they can be applied moving forward.
• Future plans: Help your client develop a plan for maintaining their progress and setting new goals for the future.

Mistakes Coaches Make When Creating Coach Packages

Creating effective coaching packages is essential for success and improving your client’s progress. However, most of you fall into some common traps when designing your packages.

Here are some mistakes to avoid:

Mistake #1: Not customizing your coach packages

Don’t make the mistake of not customizing your packages to reflect your unique expertise and the specific needs of your clients. Relying on generic industry standards or pre-made templates can limit the effectiveness of your coaching.

Your coach packages should highlight your strengths and the results you can uniquely deliver. Focus on the particular challenges and goals of your ideal clients. For example, instead of a generic “Leadership Skills Package,” tailor it to something like “Revolutionize Your Leadership Communication Skills in 90 Days” or “Master Healthy Habits in 12 Weeks.”

Mistake #2: Ignoring client feedback

Another common mistake is not incorporating client feedback into your coach package design. Do not make the mistake of creating packages based on your assumptions without validating them through real client experiences and needs.

It is crucial to listen to your clients and adapt your packages based on their feedback. Your offerings are relevant and valuable, increasing client satisfaction and success rates.

Mistake #3: Overloading the package

Do not pack too much into your packages in an attempt to offer value. This can overwhelm clients and dilute the effectiveness of your coaching.

Focus on quality over quantity. Design your coach package to provide concentrated, impactful sessions and resources that address specific needs. Ensure that each element of your package has a clear purpose and contributes to your client’s overall goals.

Mistake #4: Lack of clear outcomes

Packages that lack clear, measurable outcomes can leave clients unsure of what they are working towards. Defining and communicating the specific results clients can expect from your coaching package is essential.

Set clear, achievable goals and milestones within your coaching package. This will not only provide direction for your clients but also allow them to see and celebrate their progress, keeping them motivated and engaged.

Read: Understanding Life Coaching Packages and Their Fee Structure

Conclusion

Creating effective coaching packages is needed for your success and clients’ progress. Avoid common mistakes like not customizing packages, and overloading content.

Your coach packages should highlight your unique strengths and meet your client’s specific needs. Tailored, outcome-focused packages help clients stay committed and motivated.

Listen to client feedback and adjust your packages accordingly. Clear communication of expected outcomes keeps clients focused and aware of their progress.

By offering support and fostering healthy relationships, you create an environment where clients can thrive. This client-focused approach enhances your reputation as a dedicated and effective coach, making a lasting impact on their lives and ensuring the success of your coaching practice.

Moreover, using digital platforms like Simply.Coach can significantly enhance your coach packages. With features like integrated session scheduling, a user-friendly interface, a white-labeled client portal, and a suite of digital tools for managing clients and business operations, Simply.Coach allows you to focus more on providing value to your clients.Try Simply.Coach today and experience the difference it can make.