Understanding Life Coaching Packages and Their Fee Structure

April 29, 2024
By Team Simply.Coach
Understanding Life Coaching Packages and Their Fee Structure

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Why does figuring out a life coaching package feel like trying to solve a Rubik’s Cube in the dark? Let’s shed some light on it.

As coaches, you know firsthand the transformative power of life coaching in helping individuals unlock their potential and reach their goals. 

This guide will help you with the insights needed to understand various life coaching packages and their pricing structures, empowering you to find the perfect fit for your clients’ aspirations and budget.

Key Factors and Average Costs Associated with Life Coaching

Several key factors influence the cost of life coaching. Let’s explore these elements that shape life coaching packages and fees:

1. Your coaching experience, specialization, and location

If you are a seasoned coach, you tend to charge higher rates than those who are new. Your wealth of knowledge and proven track record can provide added value to clients.

Similarly, if you specialize in specific areas, like executive coaching, career coaching, or relationship coaching, you can charge higher fees due to your expertise in those domains.

Moreover, the cost of living in the location you are based on can impact your rates. Coaches in metropolitan areas or regions with a higher cost of living often charge more compared to those in less expensive areas.

2. The duration and depth of the coaching packages

Typically, coaching programs with longer sessions will cost more than shorter, less frequent sessions. The intensity and level of support offered within a package will also influence the cost. 

For instance, packages with frequent sessions, additional resources, or homework exercises will naturally be more expensive.

However, you can offer package deals for a series of sessions, which can provide a more structured approach and potentially reduce the overall cost per session. These typically range from $50 to $100 per session.

Other average costs associated with life coaching are:

  • Typical hourly rates for life coaching sessions: $75 to $250
  • Monthly coaching package rates: $500 to $1500
  • Long-term commitment fees: $2000 to $5000 per month

Read: How to Start a Life Coaching Business with No Experience

Now that we’ve explored the key factors influencing life coaching costs, let’s delve into the various structures you can use for your life coaching fees and packages.  

Planning a Comprehensive Life Coaching Package

Here’s what you need to have mapped out before you create a coaching package: 

1. Introduction to Your Methods and Expected Outcomes

Begin by outlining your coaching methods and philosophy. This is what will help you figure out how your coaching packages can be distinct from other packages in your field. Using this transparency when marketing your package also allows your clients to understand how you work and what kind of results they can expect from your program.

You should also outline the typical outcomes achieved by other clients with similar goals, setting realistic expectations for their journey.

2. Personal Branding and Your Story

Outlining this forms the basis for your ‘why’.  Write up your personal branding and coaching story; offer insights into your background, passions, and what led you to become a coach. 

Read: The Ultimate Guide to Branding for Coaches

Doing so humanizes your brand and fosters trust by allowing potential clients to connect with you on a deeper level.

3. Coaching Framework and Methodology

Create  a detailed breakdown of your coaching framework and methodology. 

This might include:

  • The types of coaching techniques you utilize (e.g., stakeholder integration, NLP, etc.)
  • The structure of coaching sessions (e.g., agenda, discussion flow)
  • How you facilitate goal setting and accountability

Understanding the coaching process empowers your clients to actively participate and get the most out of the sessions.

4. Detail the Process Including Support Outside of Sessions

You should outline the support you’ll offer outside of scheduled coaching sessions. 

This could include:

  • Access to additional resources like worksheets, online modules, or recommended readings
  • Email support or limited phone consultations between sessions for ongoing guidance and motivation

Demonstrating your commitment to clients’ success beyond the session hours adds significant value to your package.

5. Clarification on Time Commitment and Contact Hours

A clear breakdown of the time commitment involved is essential. Specify the duration of the program (number of weeks or months) and the frequency of coaching sessions. 

This allows potential clients to assess their schedule compatibility and make informed decisions.

6. Implementation Support Through Additional Resources

Move beyond simply providing information. Equip your clients with the tools and strategies to translate learnings into action.  

Here’s how:

  • Include implementation support through additional resources or exercises
  • Offer guidance on integrating coaching insights into daily routines

This ensures clients can bridge the gap between knowledge and action, maximizing their return on investment.

Read: Managing Your Coaching Business’ Finances: Tips and Strategies

Content Creation in Package Creation Process

Crafting content for your life coaching packages is not just about filling space; it’s about creating meaningful, impactful resources that enrich the client’s journey. 

Here’s how to approach this critical component:

  • Tailor Content to Client Goals: Start by identifying the specific outcomes your clients aim to achieve. This understanding directs the creation of bespoke content that resonates and motivates.
  • Educational Resources: Assemble educational materials that provide deep insights into the areas you cover. This could range from expert articles and video explanations to infographics that break down complex topics into digestible visuals.
  • Interactive Tools: Enhance the learning experience with interactive tools such as workbooks, reflective journals, or custom apps. These resources encourage clients to engage actively with the material, applying lessons in real-time.
  • Feedback Integration: Embed mechanisms for clients to give feedback on the content you provide. This could be through digital forms, direct emails, or even dedicated sessions that allow for discussion and reflection.
  • Ongoing Revision and Enhancement: The coaching field is dynamic, and so should be your content. Regularly update your materials based on feedback and new insights to keep them relevant and effective.

Example of a Life Coaching Package

Let’s delve into the contents of a standard 3-month coaching package to illustrate the value you can offer your clients:

1. Initial Mapping Call and Goal Setting

The package kicks off with a complimentary initial mapping call. This crucial conversation allows you to:

  • Establish rapport and understand clients’ unique needs, goals, and challenges
  • Collaboratively set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) for the coaching journey
  • Discuss coaching expectations, preferred communication methods, and the overall framework for the program

2. Weekly Coaching Sessions

The core element of the package is a series of weekly coaching sessions (typically 60-minutes each) spread across the 3 months.  

Coaching sessions

During these sessions, you will:

  • Utilize powerful coaching techniques to help clients uncover limiting beliefs, identify roadblocks, and explore new possibilities
  • Collaboratively develop action plans and strategies for achieving set goals
  • Provide ongoing support and hold clients accountable for their commitments, ensuring consistent progress towards goals

3. Extending Support Beyond Sessions

This kind of package recognizes the importance of ongoing support even outside of scheduled sessions. 

Here’s what you can offer:

  • Provide clients with a dedicated email address for ongoing questions, clarifications, and brief check-ins between sessions
  • Offer a limited number of chat sessions per week for real-time support and encouragement

4. Celebrating Milestones and Maintaining Momentum

As the program progresses, you’ll acknowledge client achievements and milestones, reinforcing positive momentum and motivation. You should also continuously assess progress and adjust strategies as needed to ensure continued effectiveness.

Additionally, offer clients:

  • A curated selection of ebooks, worksheets, or templates relevant to the coaching focus
  • Tools to track their progress and stay motivated throughout the program

Remember, this is just a sample structure. Feel free to customize the package duration, session frequency, and support options to create a program that aligns perfectly with your coaching style and target clientele.

As you refine your approach to develop effective life coaching packages, consider leveraging a digital coaching platform like Simply.Coach. Its comprehensive suite of tools can help streamline your operations, enhance client engagement, and bolster the overall effectiveness of your coaching practice.


Crafting an effective life coaching package requires an understanding of the key factors influencing costs and reviewing various pricing structures.

Go through the essential components outlined above and incorporate them to design packages that not only deliver transformation for your clients but also establish you as a sought-after coach in the popular life coaching industry. 

Additionally, you can use coaching platforms like Simply.Coach to streamline administrative tasks, manage client scheduling, create goal planning and even showcase your packages to a wider audience. 

Ready to take the next step and empower your clients through life coaching? Sign up for a free trial on Simply.Coach today!

About Simply.Coach

Simply.Coach is an enterprise-grade coaching software designed to be used by individual coaches and coaching businesses. Trusted by ICF-accredited and EMCC-credentialed coaches worldwide, Simply.Coach is on a mission to elevate the experience and process of coaching with technology-led tools and solutions.  

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