Empowerment Coaching: What Is it And How to Become One

May 3, 2024
By Team Simply.Coach
Empowerment Coaching: What Is it And How to Become One

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Want to help your clients be more happy and self-confident?

Then EMPOWERMENT Coaching is the right path for you.

Keep reading to learn about it in detail, the skills you need to be a great coach, and how to start your own empowerment coaching journey.

What Is Empowerment Coaching

What Is Empowerment Coaching?

Empowerment coaching is all about helping clients become the best version of themselves, build confidence, and reach their full potential.

It’s a powerful tool that can make a big difference in both personal and professional growth.

Now, you might be wondering:

What’s the difference between Empowerment and Life Coaching then?

While both life coaches and empowerment coaches aim to help clients improve their lives, there are some key differences between you two:

AspectLife CoachEmpowerment Coach
FocusGeneral life goals and overall well-beingDeveloping the specific mindset and skills needed to be powerful and confident in life
ApproachHelps clients identify and achieve personal and professional goalsFocuses on empowering clients to overcome obstacles and create lasting change
TechniquesGoal-setting, accountability, and supportIdentifying strengths, breaking through limiting beliefs, and building confidence
OutcomesImproved quality of life and goal achievementIncreased self-awareness, self-efficiency, and personal power

Let’s have a closer look at the role of an empowerment coach to get a better idea.

The Role Of An Empowerment Coach

As an empowerment coach, your primary responsibility will be to guide clients in cultivating self-acceptance, setting meaningful life goals, and identifying their unique strengths.

What You’ll Do As An Empowerment Coach

  1. Self-Acceptance – You’ll help clients accept themselves just the way they are. No more negative self-talk!
  2. Life Goals – You’ll help clients in creating a clear roadmap for an exciting future.
  3. Personal Strengths – Plus, you’ll also help clients find hidden talents. Then, you’ll show them how to use those strengths to achieve their goals.

Sounds exciting?

Empowerment Coaching Techniques

  • Active listening and powerful questioning.
  • Reframing negative self-talk into empowering beliefs.
  • Breaking down big dreams into manageable action steps.
  • Providing accountability and celebrating progress.

Real-Life Scenario Example

Imagine a client who feels unfulfilled in their career. As an empowerment coach, you would help them:

  • Identify their core values and passions.
  • Craft a vision for their ideal work life.
  • Develop a strategic plan to transition into a new career path.
  • Provide continuous support and encouragement throughout the journey.

With your guidance, clients will often experience breakthroughs in self-confidence, clarity of purpose, and the courage to pursue their dreams.

How To Know If Empowerment Coaching Is The Right Fit For You

So, is empowerment coaching really the right path for you?

If these 7 signs sound like you, then the answer is a big YES!

1. You love to motivate others – Do you enjoy inspiring people and helping them reach their goals? Empowerment coaching helps clients be their best selves.

2. You listen well – Can you pay attention and ask good questions? Listening is a key skill for helping clients understand their thoughts and feelings.

3. You believe in growth – Do you see challenges as chances to learn and grow? Empowerment coaching helps clients approach life with a positive mindset.

4. You’re good at making plans – Do you like breaking down big goals into smaller steps? You help clients create plans to achieve their dreams.

5. You’re skilled at holding others accountable – Can you kindly hold people to their promises? Empowerment coaching gives clients the support they need to stay on track.

6. You stay positive – Are you good at finding the bright side in tough situations? You help clients change negative thoughts into positive ones.

7. You want to help others – Do you feel a strong desire to help people grow? If you want to make a difference in others’ lives, empowerment coaching could be a great fit.

Now, it’s time to learn how to become a great empowerment coach.

How To Become An Empowerment Coach

How To Become An Empowerment Coach

Here’s a quick step-by-step guide:

1. Get Certified – While certifications aren’t absolutely necessary,  it can give you credibility and sharpen your skills. Look for programs accredited by the International Coach Federation (ICF) or the International Association of Coaching (IAC).

2. Plan Out Your Coaching Style – Your coaching approach should align with your values, personality, and the needs of your ideal clients. Do you prefer a more structured or intuitive approach? Will you focus on goal-setting, mindset shifts, or a mix of both?

3. Gain Experience – Practice coaching friends, family, or volunteer clients to build your confidence and refine your techniques. You can also seek mentorship from experienced coaches to learn the ropes.

4. Get More Into Learning – Attend workshops, read books, and join coaching communities to stay up-to-date on industry trends and best practices. The more you invest in your own development, the better you can serve your clients.

What About Niche Selection?

One of the most essential decisions you’ll make as an empowerment coach is choosing your niche.

Your niche is the specific area where you focus your expertise and tailor your services to meet the unique needs of your ideal clients.

It’s the intersection of your passions, skills, and market demand.

Let’s say you have a background in business and a passion for helping women entrepreneurs succeed.

So, you could niche down to “empowering women entrepreneurs to overcome self-doubt, build a growth mindset, and scale their businesses to six figures.”

You got it, right?

By targeting this specific group, you can craft a clear message that resonates deeply with your ideal clients. Your marketing efforts become more focused, and you can position yourself as the go-to expert in this area.

Next step in the process – identifying your ideal client.

Start by reflecting on your own journey. 

  • What challenges have you faced and overcome?
  • What lessons have you learned along the way?

Your personal experiences can provide valuable insights and help you connect with clients who are facing similar struggles.

Then, create a detailed avatar of your ideal client – give them a name, a face, and a story. 

  • Their key pain-points…
  • Their dreams and aspirations…

The more specific you can get, the better you can tailor your coaching services to meet their needs.

So, by brainstorming and analysis, you can find your niche and ideal target client.

But it’s also essential to validate your niche.


Well, by doing a thorough market research.

Start by exploring online communities, forums, and social media groups where your target clients are more ACTIVE.

Take a note of:

  • What questions are they asking?
  • What challenges are they discussing?

Then, look for patterns and recurring themes.

You can also analyze your competitors – what niches are they targeting? Is there a gap in the market that you can fill?

Pro-Tip: As you explore potential niches, trust your intuition. Your niche should ignite a spark within you – it should be something you’re genuinely excited to work on every day.

If a niche feels like a chore or doesn’t align with your values, keep exploring until you find one that truly lights you up.

Another important thing:

Your niche can evolve as you gain more experience and insights.

So, it’s totally okay to start with a specific focus and pivot, if needed, down the line.

Now that you’ve got your niche nailed down, it’s time to create an irresistible coaching package.

Empowerment Coaching Package

Your package should be tailored to your clients’ specific goals and deliver the transformation they’re ACTUALLY looking for.

Here’s how to structure your package:

Think about the journey you want to take your clients on…

What’s the end result they’re hoping for?

Break that down into smaller milestones and design your package to support them every step of the way.

For instance, here’s how a typical empowerment coaching package can look like:

  • Weekly or bi-weekly one-on-one coaching sessions (45-60 minutes each).
  • Email support between sessions.
  • Customized action plans and homework assignments.
  • Access to resources like worksheets, videos, or a private online community.

The key is to provide a mix of support, accountability, and tools to help your clients stay on track and make consistent progress.

But what about the pricing?

Pricing your coaching services can feel tricky, but it doesn’t have to be.

Here’s an important principle that can help you a lot while planning your empowerment coaching package:

Choose a price based on the value you provide, not just the time you put in.

For example, if your coaching helps clients land their dream job with a $10,000 salary increase, you could easily charge $3000+ for your package. The key is to clearly communicate the value and ROI of working with you.

So, you’ve got your niche, your package, and your pricing – now it’s time to get the word out and start attracting your ideal clients!

Marketing Your Empowerment Coaching Services

Before you start marketing your coaching services, consider this:

Do you have a clear and compelling message that speaks directly to your ideal clients? (If not yet, then it’s a great idea to frame one soon.)

These questions can help you with that:

  • What’s the biggest problem you can help them solve?
  • What’s the transformation you provide?

Then, use this messaging consistently across all your marketing channels.

Social media is a powerful tool for reaching your ideal clients. So, choose 1-2 platforms where your niche is most active. And FOCUS on building a presence there.

But wait, is certification and training necessary to become an empowerment coach?

Certification And Training

You see, certification and training are not necessary (because in the end, if your strategies work and clients are happy, your job is done!)

That said, getting certified does help you stand out in your coaching career and improve your skills.

Now, there are tons of certification programs out there, but let me break down three solid options for you:

  1. Momentum – It’s a 6-month deep dive that covers EVERYTHING from coaching skills to business building. It costs around $5,000, but you’ll come out feeling like an empowerment coaching expert.
  2. Udemy – If you’re on a tighter budget, Udemy has some great choices. They’ve got empowerment coaching courses from $10-$100. They’re self-paced, so you can do them whenever you want. Just make sure to read the reviews and pick a course that fits your needs.
  3. Brown University – If you are looking for professional training, and ready to spend a bit more for that (think $10,000+) then the best option is taking courses from Brown University. The added benefit is their courses are certified by ICF (International Coach Federation) so you can be assured about the quality and value of their certificates.

When it comes to empowerment coaching, niching down is also quite important.

Empowerment Coaching Niche

Think about it for a second:

Would you rather be an all-in-one expert or a go-to-expert for a specific group of people?

Niching down helps you stand out in a crowded market and attract your dream clients.

Here are a few niche ideas to help you brainstorm:

  • Women’s Empowerment (Leadership, Career Development, Self-Growth In Business, and more)
  • Men’s Empowerment (Emotional Intelligence, Finding Purpose, Growing In Career, and more)
  • Workplace Empowerment (Communication, Team-Building, and more)

Alright, now let’s get real and take a look at the challenges and opportunities of being an empowerment coach.

Challenges And Opportunities

The Challenges:

  • Dealing with clients’ emotional problems and limiting beliefs.
  • Helping clients stay motivated and accountable.
  • Managing your own energy and avoiding burnout.

However, here’s the thing – these challenges are also HUGE opportunities for growth and impact.

As an empowerment coach, you get to witness your clients transform before your eyes.

You get to be the crucial factor for their breakthroughs and “a-ha” moments.

And let’s not forget about the impact you can have on someone’s self-concept.

So many people walk around feeling like they’re not good enough, smart enough, or worthy enough.

As an empowerment coach, you get to help them rewrite that story. You get to show them how to love and accept themselves.

Amazing, right?

But we know, starting a business can feel overwhelming. Where do you even begin?

Starting Your Empowerment Coaching Business

Benefits Of Empowerment Coaching

  • Make a meaningful difference in people’s lives by helping them grow.
  • Help people identify their unique strengths and talents.
  • Specialize in an in-demand online coaching niche that’s sure to grow.
  • Build a fulfilling business around your passion for empowering others.

When it comes to coaching, there are lots of different types to choose from.

But if you want to make a real difference in people’s lives, empowerment coaching is the way to go! Here’s why:

Empowerment coaching is all about helping people become the best version of themselves. It’s not just about setting goals or solving problems – it’s about digging deep and finding the inner strength and confidence to take on anything life throws their way.

Sure, other types of coaching can be helpful too.

For instance, life coaching is great for helping people make positive changes and reach their goals. Career coaching can be useful for navigating the job market and climbing the ladder.

But empowerment coaching?

It’s on a whole other level.

You’re not just helping them achieve a specific goal – you’re helping them transform from the inside out.

You get to watch them blossom into the confident, powerful, and amazing individuals they were always meant to be.

Of course, being an empowerment coach isn’t always easy. You’ll face challenges like helping clients overcome deep-rooted fears and limiting beliefs. You’ll need to be patient. But in the end, it’s SO worth it.

How To Start An Empowerment Coaching Business

  1. First, educate yourself on the topic. READ, LEARN, And APPLY, that’s the best way to simplify the whole process of starting your coaching business.
  2. Along the way, you can take help of professional coaches who can help you build a solid plan and strategy. Or, you can join a coaching community or group for guidance and support.
  3. Start investing in tools and softwares that make your workflow and client management process simpler – like Simply.Coach.

Simply.Coach takes care of all the administrative tasks involved in managing your coaching practice.

From goal setting and action plans to session management and shared resources, everything is digitized and organized in one place. This frees up your time and energy to focus on what matters most – empowering your clients.


In short, empowerment coaching means helping people build confidence, believe in themselves and achieve their goals. It’s about helping people take control of their lives and find out their strengths.

And although empowerment coaching seems similar to life coaching, there’s some specific differences that sets it apart and makes it a valuable niche.

With the right knowledge and tools, you can make a big difference in people’s lives through empowerment coaching!

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