12 Digital Products Every Life Coach Can Sell and Scale

As a coach, you’re constantly looking for ways to scale your impact without burning out. In 2025, digital coaching products are no longer optional—they’re a necessity. From workbooks to video courses, these tools help you reach more clients, streamline your workflow, and generate passive income while delivering real value.

Many coaches like you are already tapping into this shift. With the coaching industry continuing to expand, there’s never been a better time to turn your expertise into scalable offerings. Digital coaching products not only save you time but also allow you to reach a wider audience, helping you serve clients across the globe and grow your practice with greater efficiency.

What Are Digital Coaching Products?

Digital coaching products are downloadable, automated, or online resources that you, as a coach, create to provide ongoing value to your clients. These products can range from worksheets and eBooks to pre-recorded video lessons and membership sites. By offering these resources, you can scale your services, generate passive income, and provide clients with tools they can access anytime.

Coaching digital products are essential for both your growth and the success of your clients. They allow you to provide continuous value even when you’re not in a live session, helping clients stay engaged and on track. With digital products, you can streamline your operations, reduce the time spent on repetitive tasks, and shift from relying solely on one-on-one sessions to building a sustainable and scalable business model.

12 Digital Products Every Life Coach Can Sell (+ Examples)

In this section, we’ll explore 12 life coaching digital products that can help you scale your coaching business, engage your clients in new ways, and generate passive income. From interactive workbooks to comprehensive membership sites, these products can be easily integrated into your coaching services to provide lasting value to your clients.

1. Coaching workbooks

Coaching workbooks are detailed, actionable resources that clients can work through between your sessions. These can include exercises, reflections, and activities to help clients process what they’ve learned.

Why it works: Workbooks boost client engagement and facilitate self-discovery. By using these workbooks, clients can track their progress and reflect on the lessons learned outside of live sessions.

Examples:

• 30-day challenge workbook: A workbook designed around a specific theme (e.g., a 30-day self-improvement challenge) with daily exercises or prompts to build momentum.
• Goal-setting workbook: A structured workbook that helps clients break down long-term goals into smaller, actionable steps, making progress more measurable and less overwhelming.

Sales tip: Bundle coaching workbooks with your coaching packages or offer them as standalone products on your website to increase value and sales. 

2. Goal setting templates

Pre-designed templates that guide your clients in setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals. These templates offer structure, helping clients focus their efforts and track their progress effectively.

Why it works: Goal-setting is vital to client success, and these templates provide clarity and focus. Clients who can visually track their goals stay more accountable and motivated throughout the coaching process.

Examples:

• SMART goal planner: A fillable template that walks clients through each element of SMART goals.
• Weekly goal tracker: A simple format where clients list and review goals for the week with daily check-ins.

Sales tip: Offer these templates as downloadable products on your website. Alternatively, you can provide them as part of a lead magnet to capture email signups. Consider offering a customizable version for each client.

3. Guided meditations and audio sessions

Pre-recorded audio sessions designed to help clients with mindfulness, relaxation, or focus. These guided sessions are perfect for clients who want to meditate or calm their minds between sessions.

Why it works: Mental wellness is an integral part of coaching, and audio sessions provide clients with passive, on-demand support. Offering these sessions allows clients to engage in self-care practices at their own pace.

Examples:

• Morning mindset meditation: A short guided meditation to start the day with focus and clarity.
• Stress release audio: A calming audio session to help clients unwind and reduce anxiety.

Sales tip: Set up a subscription model, where clients receive fresh content each month, keeping them engaged over time. Alternatively, offer audio sessions as individual purchases for a one-time revenue boost.

4. Video courses

Pre-recorded video content that teaches core coaching principles, self-help methods, or life skills. These can range from personal development tips to professional growth strategies, giving clients valuable tools to work with independently.

Why it works: Video courses provide an in-depth learning experience for clients, allowing them to consume content at their own pace while gaining expertise on topics that matter most to them.

Examples:

• Confidence-building course: A multi-part video series on overcoming self-doubt and building inner confidence.
• Time management 101: A structured course to help clients prioritize tasks and plan their day effectively.

Sales tip: Package video courses as high-ticket items, and offer limited-time bonuses such as exclusive coaching sessions or downloadable resources to increase conversions.

5. eBooks

In-depth digital guides that cover specific coaching topics like stress management, career growth, or leadership skills. These eBooks can offer a comprehensive approach to common challenges your clients face, giving them strategies and insights.

Why it works: eBooks work well for coaches who specialize in specific areas and want to share their expertise in a deeper, more accessible format. They’re perfect for educating clients while offering practical advice.

Examples:

• “Self-care for busy professionals”: A guide filled with routines and techniques to reduce burnout.
• “Breaking through mindset blocks”: An actionable eBook to help clients reframe limiting beliefs.

Sales tip: Use your eBook as a lead magnet to capture emails and build your subscriber list. You can also sell eBooks individually or bundle them with other digital products or services for higher-ticket offers.

6. Client intake forms and assessments

Customizable forms and assessments that help you evaluate a new client’s needs, goals, and challenges at the start of your coaching journey. These tools make the onboarding process smoother and more organized.

Why it works: Automating the intake process helps save time and ensures that you have all the necessary client information before diving into coaching. These forms also set the tone for a structured and professional relationship.

Examples:

• Lifestyle assessment form: Helps gauge a client’s current stress levels, habits, and routines.
• Personal growth survey: Offers insight into areas the client wants to improve before starting sessions.

Sales tip: Offer a free version of the intake form as a lead magnet on your website to capture email signups. You can then upsell a premium, more detailed version that includes additional assessments or tracking features.

7. Online workshops

Live or pre-recorded workshops on coaching techniques, personal development, or specialized topics. These workshops can be a deep dive into specific challenges your clients face, offering a unique learning experience.

Why it works: Workshops allow for more comprehensive, real-time learning compared to traditional sessions. They give clients the opportunity to interact, ask questions, and engage with the content at a deeper level.

Examples:

• Overcoming imposter syndrome workshop: A 60-minute session with discussion, exercises, and take-home resources.
• Vision board creation session: A guided experience where clients set intentions and design vision boards.

Sales tip: Use limited-time discounts or early-bird pricing to create urgency and boost sales. Offering bonus content, such as a downloadable PDF or a private coaching session, can make the workshops even more attractive.

8. Digital planners

Daily or weekly planners that help your clients stay organized and focused on their personal goals. These planners can include prompts for goal tracking, time management tips, and daily reflections.

Why it works: Planners are incredibly practical tools that help clients stay on track with their goals and create ongoing value by fostering productivity and mindfulness.

Examples:

• Self-care calendar: A daily planner with prompts for personal well-being and check-ins.
• 30-day productivity planner: Helps clients map out tasks, priorities, and milestones.

Sales tip: Create downloadable PDFs for easy access, or consider an interactive online version that clients can update. You can sell planners as standalone products or include them as part of a larger coaching package.

9. Action plan templates

Templates that break down actionable steps toward achieving specific goals. These plans provide clients with a structured roadmap to stay focused and ensure they take the necessary actions to achieve their objectives.

Why it works: Action plans simplify complex goals by breaking them into smaller, manageable steps. This clear structure helps clients feel less overwhelmed and more confident in their progress.

Examples:

• Career pivot action plan: A roadmap for changing careers, from skill-building to networking.
• 30-day habit tracker: A daily tracker that keeps clients focused on forming new habits.

Sales tip: Offer action plan templates in tiered levels, with a basic version for new clients and a more comprehensive version for experienced clients who need advanced strategies.

10. Resource libraries

A collection of valuable resources such as articles, worksheets, templates, and videos, all curated to help your clients with their coaching journey.

Why it works: Resource libraries bundle essential materials into one easily accessible location, providing ongoing value for clients. This ensures that clients have everything they need at their fingertips, helping them progress faster.

Examples:

• Mindset resource vault: Includes articles, affirmations, and videos on building a growth mindset.
• Goal achievement toolkit: Worksheets, planners, and templates all in one place.

Sales tip: Offer access to your resource library as a subscription-based service for continuous revenue or as a one-time purchase for clients who need one-time access.

11. Journals (digital & printable)

Guided journals that encourage self-reflection, goal tracking, and daily gratitude exercises. These journals are great tools to help clients build positive habits and reflect on their progress.

Why it works: Journals provide ongoing value by prompting clients to engage with their coaching journey regularly. They’re ideal for promoting mindfulness and consistency, helping clients track their goals and daily reflections.

Examples:

• Gratitude journal: Prompts clients to list daily wins and positive moments.
• Mindfulness reflection journal: Helps clients log thoughts, progress, and emotions each day.

Sales tip: Integrate journals with your main coaching services. Offer them as a bonus or upsell with coaching packages to add value to your services and increase your overall sales.

12. Membership sites

A subscription-based platform offering exclusive content for members. These platforms can feature videos, exclusive coaching tips, articles, webinars, and more to keep clients engaged long-term.

Why it works: Membership sites are perfect for building a recurring revenue stream while offering ongoing value to clients. The subscription model ensures clients stay committed to their personal development.

Examples:

• Personal growth club: Includes monthly challenges, live calls, and downloadable tools.
• Coach’s circle membership: Offers exclusive content, a client forum, and behind-the-scenes coaching insights.

Sales tip: Offer exclusive coaching tips, videos, or discounts for members to create a sense of exclusivity. Membership sites can also include members-only Q&A sessions or live webinars to further enhance engagement.

Read: Maximize Your Earning Potential: How to Make Money as a Life Coach

Benefits of Digital Products for Life Coaches

Digital products offer a range of benefits for life coaches, helping you increase efficiency, scale your business, and enhance the client experience. Here’s how they can work for you:

• Increased revenue: Selling digital products alongside live sessions creates a passive income stream, boosting overall revenue without additional effort.
• Scalability: Digital products enable you to scale your business and serve more clients without increasing your workload.
• Improved client engagement: Providing additional resources enhances the client experience, keeping clients engaged and motivated between sessions.
• Time savings: By automating certain aspects of your coaching, like progress tracking or goal setting, digital products free up more time for one-on-one sessions or personal activities.
• Brand building: Offering a variety of digital products positions you as an expert in your field and helps build a stronger, recognizable brand.

How to Create and Sell These Coaching Digital Products

Creating coaching digital products is a streamlined process when you have the right tools and strategies in place. Begin by identifying your target audience and the types of products that best align with their needs. Whether you’re crafting workbooks, video courses, or action plans, the creation process typically involves planning, content development, and final packaging.

• Plan your content: Start by outlining the structure and content of your product. For example, plan the layout, exercises, and goal-setting elements in workbooks, or organize lessons and topics in video courses.
• Create your product: Design structured resources like workbooks or action plans, guiding clients through exercises and goal-setting. For video courses, record and organize lessons, then package the content for easy client access.
• Package your product: Once your product is created, make it accessible for download or through your website. 

Tips for Effective Marketing of Coaching Digital Products

Once your digital products are ready, marketing them effectively is crucial to driving traffic and converting potential clients into paying customers.

• Website: Optimize your website with clear product descriptions, easy navigation, and a dedicated page for each product. Include testimonials, benefits, and a strong call-to-action (CTA) to encourage conversions.
• Email marketing: Grow your email list by offering free resources such as guides or templates as lead magnets. Use Simply.Coach’s email integration tools (coming soon) to send targeted, personalized emails to your audience, informing them about your new products.
• Social media: Leverage social media platforms to promote your digital products. Share engaging content, customer success stories, and sneak peeks of your products to generate interest and drive sales.

Utilizing Simply.Coach and Its Features

Simply.Coach offers powerful tools to streamline the creation, management, and sales of your coaching digital products. Here’s how you can use these features to maximize efficiency:

• Client management: Easily track client progress, interactions, and personalize your digital products to ensure they align with each client’s goals. The Client Management tool helps you offer tailored resources and enhance client relationships.
• Goal & development planning: Set personalized SMART goals for your clients using Simply.Coach’s Goal & Development Planning tool. This feature is ideal for structuring digital products like workbooks, templates, and action plans, ensuring they stay focused and on track.
• Journey builder: Create and deliver personalized coaching programs with the Journey Builder. This tool allows you to integrate digital products into structured learning paths, enabling clients to access relevant resources at the right time.
• Payments and invoicing: Simplify the transaction process with Simply.Coach’s Payments and Invoicing system, which securely handles one-time purchases and subscription-based models for your digital products.
• Action Plans and Nudges: Action Plans provide clients with clear, actionable steps to achieve their goals, while Nudges send gentle reminders to keep them on track with tasks and upcoming content.

By using these features, you can offer a seamless experience for both yourself and your clients, ensuring smooth delivery and increasing engagement with your digital products.

Look what coaches are saying about Simply.Coach Pradeep Sarin, Life Coach “Simply.Coach is user-friendly for someone like me who’s terrible at technology. It has helped me manage my clients’ progress effectively and has saved me a lot of time.”  For a more detailed testimonial, watch Pradeep’s full review on YouTube. Coach Review | Pradeep Sarin, Co-Founder of New Ver ME & Coach | Simply.Coach Lorraine Edwards, Executive Coach “I intend to keep using Simply.Coach as long as I remain coaching. It has revolutionized how I interact with clients, from tracking their progress to managing multiple projects all in one place.” For a more detailed testimonial, watch Lorraine’s full review on YouTube.   Coach Review | Lorraine Edwards, Co-Founder & CEO at A Single Mission | Simply.Coach

Conclusion

Coaching digital products have become a game-changer for life coaches, allowing you to expand your impact without increasing your workload. By creating and offering products like workbooks, video courses, templates, and guided meditations, you can provide clients with valuable resources that enhance their experience while generating passive income. These products allow you to scale your business, reduce the time spent on one-on-one sessions, and improve client engagement.

By using the right tools, like Simply.Coach, you can easily create, manage, and deliver your digital products, all while maintaining a personalized and streamlined experience for your clients. The potential to grow your business and elevate your client service is limitless with digital products.

Ready to start creating and selling your coaching digital products? Book a demo or start a 14 days free trial with Simply.Coach today to explore how their tools can help you streamline your process and grow your coaching business.