Episode Description
Join host Venkat G in an enlightening conversation with career coach and branding expert, Ari Weinstein, as they delve into the dynamic world of solopreneurship and personal branding. In this episode, Weinstein generously shares his journey, offering invaluable insights for coaches seeking to carve their niche in the industry.
Through his wealth of experience, Weinstein emphasizes the importance of transcending labels in personal branding. Discover Weinstein’s expert strategies for productizing coaching services and harnessing technology to amplify your business reach. From crafting outcome-based coaching engagements to pinpointing ideal clients, this episode is a treasure trove of actionable advice for aspiring and established coaches alike.
Tune in as Weinstein unveils three key principles essential for coaches navigating the competitive landscape. Whether you’re just starting out or looking to elevate your coaching practice, this episode is a must-listen for anyone aiming to establish a strong personal brand and thrive in the coaching arena. Listen now to unlock the secrets of building a thriving coaching practice and crafting a compelling personal brand that resonates with your audience.
Who should tune in?
- Aspiring coaches and established coaches alike
- Solopreneur coaches and coaching businesses
Podcast themes
- Personal branding
- Solopreneurship
- Coaching niche identification
- Productizing coaching services
- Technology to scale coaching practices
- Coaching frameworks
Show Notes
- 00:00 Intro
- 00:44 Interest in Brand Management
- 03:18 The Importance of First Impressions
- 05:05 Profession Branding vs Personal Branding
- 06:40 Coaching to Improve Personal Branding
- 08:10 Preparing for a Career Coaching Business
- 09:55 Duration of Coaching Engagements
- 11:13 Outcome-Based Coaching
- 12:54 Productizing Coaching Services
- 14:35 Identifying Target Clients
- 19:30 Writing a Book on Personal Branding
- 21:43 Quotable quotes on Coaching
- 25:08 Preparing for an Uncertain Future
- 26:49 Optimism for the Coaching Industry
Ari M. Weinstein is an award-winning branding and business development coach with over 30 years of experience as a creative mentor, and business leader. He is the President and CEO of AriW Solutions LLC. Ari specializes in executive coaching, career development coaching, business development, and continuing professional development. Join us as he shares his insights on personal branding and solopreneurship.
Connect with him on LinkedIn and learn more about his work on his website.
