How to Design & Launch Your Signature Coaching Program

A signature coaching program is your unique methodology, packed into a step-by-step journey. It’s a great way to work efficiently, elevate your brand, establish your authority and grow your coaching business – this guide tells you how to get it done.

What’s in the Guide?

Whether you’re just starting out or ready to scale, this guide gives you everything you need to design and launch a powerful, profitable signature coaching program.

Here’s what you’ll find inside:

1.

How to identify your niche and ideal client—so you stop marketing to everyone and start attracting the right people

2.

Crafting a clear, compelling program promise that sells outcomes, not hours

3.

A step-by-step blueprint to structure your coaching program from start to finish—phases, sessions, delivery format, and more

4.

Pricing strategies and packaging models to confidently charge what your program is worth

5.

Launch planning essentials—from building buzz to enrolling your first clients with ease

5.

Tools and templates including:

6.

How to scale your program into group offers, courses, or licensing models

7.

Common mistakes to avoid so you launch smarter, not harder

8.

Tech tips to streamline delivery and client experience

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Common Questions Answered in This Guide

What should my program promise be—and how do I make it compelling?
How do I structure the flow of my program so clients get real results?
What’s the right way to price my coaching program?
How long should my program be? How often should I meet with clients?
What materials do I need to create for a professional client experience?
How do I promote my program without sounding salesy?
What’s a simple launch plan I can actually follow?
How do I scale my program into a group offer or course?
What are the biggest mistakes to avoid when launching?

This guide is brought to you by Simply.Coach - the leading digital coaching platform trusted across 35+ countries