Client Success Story

How Sensiba Built a Scalable Coaching Culture with Simply.Coach

Sensiba is a Top 75 U.S. accounting and consulting firm headquartered in California, and they came to Simply.Coach to fulfil their vision: For every employee to experience the kind of professional development that sparks growth from within.

Find out how Simply.Coach helped make that vision a reality.

Get in touch to see what Simply.Coach can do for you

About Sensiba

Sensiba is a top 75 U.S. accounting and consulting firm headquartered in California, with over 500 professionals delivering assurance, tax, consulting, and advisory services across industries.

A certified B Corporation, Sensiba’s commitment to people, innovation, and sustainable business practices has long defined its culture. That same commitment inspired a bold question: what if every employee could experience the kind of professional development that sparks growth from within?

Find them here on LinkedIn.

What Sensiba Needed

In 2023, Sensiba launched an internal coaching program designed to strengthen its people-first culture and invest deeply in individual growth. The program aimed to support client-facing professionals at every level — from new associates to senior leaders — through structured, meaningful coaching engagements.

From day one, Sensiba chose to partner with Simply.Coach — not as a tool, but as a foundation for making that vision real.

"I want our employees to rave about their coaching experience." — John Sensiba, Managing Partner, Sensiba

Partnering with Simply.Coach

A Platform That Works for Every Stakeholder

Sensiba integrated Simply.Coach into its coaching program from the very start, avoiding the complexity and fragmentation that come with manual program management.

For Coaches

Simply.Coach serves as the central command center for Sensiba’s coaching team — integrating scheduling, note-taking, confidentiality, and reporting in full compliance with ICF standards.

Coaches have a secure, organized workspace to manage their engagements, review progress, and capture insights in one place.

For Leadership

Beyond individual sessions, the platform delivers anonymized, data-driven insights that connect coaching themes to organizational priorities.

In a firm where metrics matter, the ability to see progress through dashboards and quarterly trend reports gives leadership the confidence to measure real impact.

For Employees

For participants, Simply.Coach brings structure, accountability, and a sense of ownership to the coaching journey.

Employees track goals, reflect between sessions, and see their own progress unfold — transforming coaching from a “perk” into a catalyst for personal and professional advancement.

“Simply.Coach allowed us to have everything in one place from the start. Over time, the partnership evolved beyond implementation into collaboration. What I appreciate most is how open the Simply.Coach team is to feedback & how willing they are to adapt to our needs. That partnership has been huge.”

How Simply.Coach Moves the Needle

Forms & Feedback

Built-in forms and automated surveys replace external tools, allowing Sensiba to collect pre- and post-session insights, run periodic evaluations, and track program outcomes with ease.

Employee Workspace

Every participant receives a personalized, white-labeled workspace — a dedicated hub for scheduling, resources, and reflections — fully aligned with Sensiba’s brand and values.

Scheduling

Employees book coaching sessions directly within the platform, syncing seamlessly with coaches’ calendars. Zoom links are auto-generated, eliminating back-and-forth coordination and streamlining the entire experience.

Notes & Templates

Both coaches and employees maintain private, secure notes. Customizable templates ensure consistency across sessions while allowing personalization for each coachee

Security & Compliance

For a top accounting firm, security isn’t negotiable. Simply.Coach stands apart as the only digital coaching platform that’s GDPR, SOC2, and HIPAA-compliant, supported by full audit trails, compliance documents, and VAPT reports through its Trust Center.

Confidentiality by Design

To maintain trust, Simply.Coach is intentionally not integrated with Sensiba’s HRMS, ensuring coaching remains a safe space for participants, who may worry about coaching conversations feeding into HRMS performance reviews. Coaches and participants jointly decide which goals and updates are visible to sponsors or HR, and which remain private.

What Coaches at Sensiba Are Saying

"Simply Coach makes it easy to stay organized, keeping track of client appointments, notes and goals, saving precious time that I can put towards preparing and being at my best for my clients.The functionality that allows clients to interact with me in between sessions are also very helpful: customizable forms, a shared space, & access to view and update action items and goals are a great way to further invite the client to own their role in the coaching experience."

Kristen Ell

Career Coach, Sensiba LLP

"I appreciate the automation features within Simply.Coach. Clients automatically receive pre-session forms when appointments are scheduled and are reminded 48 hours in advance, which helps keep the process smooth and efficient. Their responses are also easy to access and review.I’ve found the ability to create client-specific notes, track action items, and complete themes-and-trends forms directly within each client’s profile information really useful as it keeps everything organized in one place.One thing that stands out is the Simply.Coach team’s willingness to listen to our concerns and suggestions, and their responsiveness in making updates that better support our needs."

Jennifer Sherwood

Career Coach, Sensiba

Measurable Success

In just two years, Sensiba’s internal coaching program has grown into a cornerstone of its people development strategy and demonstrated significant impact across several key areas of growth.

45%

of employees (~215 of 500) actively participate in the program, with each coach supporting approximately 50 coachees.

99%

of coaching participants would recommend the coaching program to a colleague seeking to advance their career (2025 survey results).

93%

of recently promoted employees in the coaching program would recommend the coaching program to a peer seeking promotion (2025 survey results).

Annual Impact Survey Results

87%

improved personal development:

Enhanced mindset, emotional intelligence, and interpersonal skills.

79%

improved professional development:

Built leadership capabilities, strategic thinking, & goal-setting skills to advance career trajectories.

64%

improved work-life satisfaction:

Reported a better balance and
overall fulfillment between
professional and personal life.

58%

improved job performance:

Increased efficiency, refined
skills, and improved behaviors
within current roles.

Partnership & The Road Ahead

Sensiba’s long-term vision is audacious yet deeply aligned with its values: to make coaching accessible to every employee.

With the firm’s ongoing expansion into international markets, including Australia, and plans to extend coaching to non-client-facing teams, the partnership with Simply.Coach continues to scale.

Together, Sensiba and Simply.Coach are proving that when people are given the space, structure, and support to grow, business growth naturally follows.

Get in touch to see what Simply.Coach can do for you!