You need to appeal to the prospective client, as well as the Head of Learning and Development in a company
Make sure your certifications, credentials, testimonials and recommendations are kept up to date
Try to have a social presence and engage with people and build connections and relations
Practice answering questions about your own personal coaching before the initial meeting with the client
Don’t sell yourself, sell coaching: Make them believe in the larger impact of coaching
Get detailed insights into the buying process in coaching – read the blog post now!