Who’s the Buyer of the Personal Coaching Business & How to Appeal to Them
Personal Coach in a Corporate Setting
You need to appeal to the prospective client, as well as the Head of Learning and Development in a company
What Are They Looking For?
Make sure your certifications, credentials, testimonials and recommendations are kept up to date
Try to have a social presence and engage with people and build connections and relations
Ace the Buying Process
Practice answering questions about your own personal coaching before the initial meeting with the client
Larger Impact of Coaching
Don’t sell yourself, sell coaching: Make them believe in the larger impact of coaching
Get detailed insights into the buying process in coaching – read the blog post now!