The What, Why and How of Leveraging LinkedIn as an Independent Coach

The Starting Point for Your Personal Brand

For a coach, LinkedIn can be used to create your own personal brand and reputation

Creating Your Network

LinkedIn is the best platform to create a professional client base

Advertise the Need for a Coach

Individuals on LinkedIn are looking to develop professionally and thus are more likely to hire a coach for the same

Search Engine Optimization

By sharing content that your audience finds useful on LinkedIn, there’s a good probability that your content will go beyond your immediate circle

Better than Email

LinkedIn has a better response rate than traditional email, so you are more likely to get responses based on your content 

Make Yourself Discoverable

Make your LinkedIn header as simple as possible and use common terms for higher profile visits 

Network with  Other Coaches

Join relevant groups on LinkedIn and share your content and opinions to promote yourself

Insights

Check out your LinkedIn analytics to see how people are interacting with your content

Consistent & Patient

Building relationships takes time - be regularly in posting and engaging with others

Read More

Find out more about how to build a presence on LinkedIn!