You as a coach will be with your client, walk alongside them on their journey – providing facts, insights, observations, stories as tools to help the client better their game.
That is why, the most important thing a client looks for when hiring a coach is the coach’s background & experience
So, while no one is stopping you from being a generalist, what is the area that you feel more drawn to? That will help you stand out for clients.
Go for it. But do your own research and figure out what people are looking for when they’re looking to hire a coach.
Whether you’re a generalist coach or specialise in a particular area, what clients are looking for should be your north star.
How will you make prospective clients feel confident about your abilities?