Data from the last 20 years or so tells us that the democratisation of coaching is only going to accelerate in the future – and that is something every coach needs to be cognizant of and prepare for in order to keep up with the times.
Apart from conducting formal coaching engagements with external and internal coaches, organizations are seeking to build a culture of coaching that trains managers and leaders to become coaches for their respective teams.
Going by data, the preference for external coaches in comparison to internal coaches is likely to go down. The cost incurred by internal coaches being much lower than external coaches as well as the cultural know-how of the organization would give internal coaches an added advantage, among other things.