A Guide to Content Marketing For Coaches & Mentors [2024]

Content Marketing Tips for Coaches & Mentors

Effective content marketing strategies change with changing times.

Here’s a lowdown on a few effective strategies for 2023. 

Create Content with Intent

Figure out what exactly you want to accomplish from your content—is it to boost brand awareness, increase website traffic, generate more leads, or initiate more revenue.

Know Your Target Clients

Clients are at the core of any marketing initiative.

Identify your ideal clients to create content that hits home with them and establishes you as a thought leader in the field.

Include Long-form Content  

On Google, posts that are long and informative (say, around 1200-1500 words) generally rank high - the audience values you as an expert to have written a comprehensive article.

Regenerate & Remodel Existing Content  

Rehash & repurpose your existing content to create fresh buzz and drive new traffic.

You could, for example, remodel an old blog post into an infographic.

Generate Social Media Stories & Reels  

Effective social media marketing today includes bite-sized, snackable posts of an engaging nature. 

This is just a glimpse into what we have in store for you in the blog post!  Happy reading!