Alex Carleton

 I look at coaching as a very human practice, so things that were really important for me was a lot of the compliance, the HIPAA compliance, because these are confidential conversations and that was really important to me working internationally. It was important that they had a real global scope about data protection, not just one country focused. That was incredibly important to me.

They offered tremendous transparency in the development road map and I always felt like if I had an idea or something that I’d like to see to support my practice, that they were available. They would listen, they would follow up, they would confirm that they understood. And so it felt like from the beginning that I had a software that would really support my business versus a software that I would have to sort of adapt part of my business to fit the software.

It’s also an elegant, the white label is elegant. It showed my brand the way I wanted it to show and I didn’t want to overwhelm clients, but it just was. I thought it was a beautiful presentation. I love white space and it’s simple for my clients, so that was ultimately why I chose Simply Coach.

What is my experience with the platform been and how has customer support been — and how actually I do this backwards, customer support? I’ve actually not worked with any software organization in the past five years that provides as exceptional customer support as Simply Coach practices, and so many different softwares have truly moved away from humans being available for conversations and moved toward AI chat bots. And if you come from a software background, you’ve usually done the triage that are available in a chat bot. And I always had a human — and like it, sometimes actually it was like abundant, like let’s grab a call and not even just an interface. So the customer support has been absolutely exceptional.

I also know of colleagues who use Simply Coach, and the responsiveness to feature requests and follow up with letting people know where it is or confusion to how something gets implemented practically through the software — we’ve had the same experience across the board. So it’s not a unique experience for me, it’s been very consistent with everybody that I’ve talked to. So across the board, I cannot think of another software that I use in my business that has better customer support.

And my experience with the platform is it’s really intuitive, and a lot of my clients don’t come from a technical background and it’s not an impediment to using the app. I like that it gives people sort of a consistent experience about what it’s like to work with me. I have all of my materials that are branded, I have my process sort of laid out, so it’s pretty consistent. But I also, if I have a client that doesn’t need a particular maybe topic or feature, I don’t have to use it — people also are not forced through one path. So I can really be responsive to the individual client as well as providing consistency, and I think that sort of flexible process is one of the best things about the platform.

What are some of the ways in which Simply Coach helps my practice or my business? I believe that coaching is an incredibly human experience and that’s why it works. And working with different executive leaders, everybody is different, so everybody needs something else. So the coaching itself, the content can be incredibly different person to person — it’s usually very authentic to the person and their experience, and no two experiences are alike. But Simply Coach has allowed me to make sure that the process stays consistent even though the experiences or the challenges are somewhat different.

Being able to have a library of materials that I frequently use when people encounter a similar situation has been incredibly helpful. Previously, I was searching through emails — where was that article that I had sent? It was sort of like, did I remember that I have it? But it really put my process in front of me in a way that I could access it and make it available to my clients in a really effective way. And it wasn’t adding noise either — the coaching stayed central, the human connection through coaching stayed central, and the software really supported the processes around the coaching, and that was fantastic.

And I really think from a brand perspective, the white label on the software really allowed my brand to shine through, which I really appreciate about the platform as well. It also freed up some time because the repetitive parts of the administrative side of coaching were easier to do, and I could spend more time thinking about my clients and their challenges than trying to find the article or an exercise or a presentation or a video link that I had shared before. So I think it really allows me to focus more on the clients and the client experience than the administrative processes in the back end — and that’s why I got into the business. The administrative processes are not my favorite.